Those living outside UK may be unaware of an extremely effective current TV advertising campaign featuring meerkats. The adverts promote insurance comparison service ComparetheMarket.com and feature meerkat ‘Aleksandr Orlov’ (supposedly a rich Russian business person) with strong Russian accent
I am increasingly seeing the potential of Facebook to do what it says on the box: “… helps you connect and share with the people in your life”. For many people, it’s the site they use above any other. Yes, it has its quirky and counter-intuitive features, things you wish you could add to your page but can’t, a sometimes complex way of adding applications, changing your menu items, etc
I reported in our latest Web Evangelism Bulletin how Google can predict a flu outbreak in a particular town or area long before the medical authorities, based an upsurge in geographical searches about flu. Google has a unique*, mind-blowing direct line into the minds of the planet
